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Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eEmulsify a quarter-size amount of shampoo between palms. Massage into scalp, work through ends, and rinse. Work a quarter-size amount of conditioner between palms, apply to wet hair from mid-shaft to ends; leave in for 1–2 minutes before rinsing.\u003c\/p\u003e\u003cp\u003eUsage\u003c\/p\u003e\u003cp\u003eDaily or as needed\u003c\/p\u003e\u003cp\u003eTexture\u003c\/p\u003e\u003cp\u003eShampoo: A light, lacy lather that rinses clean without stripping or dehydrating hair. 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Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBiotech-born protein\u003cbr\u003e\u003cspan\u003eMEETS\u003c\/span\u003e powerful, plant-\u003cbr\u003ebased nutrients\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free\u003cbr\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003cbr\u003eCruelty Free \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Pink Pomelo A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality. \u003c\/li\u003e\n\u003cli\u003e Phospholipids Derived from natural soybeans to help fight frizz and protect against humidity. \u003c\/li\u003e\n\u003cli\u003e Gotu Kola A multitasking Indian herb that promotes strength, smoothness, and luster. \u003c\/li\u003e\n\u003c\/ul\u003e Full Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA restorative blend of herbs, fruit, and citrus incorporating soothing lavender and fresh mint essential oils.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003c\/p\u003e\u003cp\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.\u003c\/p\u003e\u003cp\u003eUsage\u003c\/p\u003e\u003cp\u003eDaily or as needed\u003c\/p\u003e\u003cp\u003eTexture\u003c\/p\u003e\u003cp\u003eA luxurious lathering shampoo with a soft and smooth finish.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":58156740509862,"sku":"smooth-shampoo-conditioner-duo","price":22.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/7490\/9606\/files\/801172276_virtue-labs-2b2de0e3caa5b9363d71cd6a.jpg?v=1794476729"},{"product_id":"curl-shampoo-conditioner-duo","title":"Curl Shampoo \u0026 Conditioner Duo","description":"\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eVirtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFull Of:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWater-Soluble Jojoba Oil:\u003c\/strong\u003e Provides moisture and hydration to enhance shine, compatibility, and detangling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecialty Carob Gum (Ceratonia Siliqua):\u003c\/strong\u003e Forms a sheer film to lock in moisture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVegetable-Derived Polymer (from Lond Bean):\u003c\/strong\u003e Facilitates curl formation and definition.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecialty Rice Protein \u0026amp; Extract with Sunflower Seed Oil:\u003c\/strong\u003e Provide solar protection from the drying and damaging effects of UV rays.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue Curl Conditioner.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":58156740673702,"sku":"curl-shampoo-conditioner-duo","price":22.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/7490\/9606\/files\/801172332_virtue-labs-1de6a470f41675bbf0de42ca.jpg?v=1794476732"},{"product_id":"ultimate-anti-frizz-duo","title":"Smooth Fusion Duo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003ePromises\u003c\/span\u003e\u003cspan\u003eKept.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eResults \u003c\/span\u003e\u003cspan\u003edelivered.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHair \u003c\/span\u003e\u003cspan\u003eHealed.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e93%\u003c\/span\u003eof women said their hair was smoother and healthier\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e91%\u003c\/span\u003esaid hair felt more moisturized\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e85%\u003c\/span\u003esaid curls stayed intact and frizz free\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e72\u003c\/span\u003ehours of frizz reduction and protection from humidity\u003c\/p\u003e\u003cp\u003eConsumer Perception Study of 52 women who used Un-Frizz Cream\u003cbr\u003efor 1 week\u003c\/p\u003e\u003cp\u003eSource: Proprietary Virtue Clinical Study by Princeton TRI Labs\u003cbr\u003eNov. 2021\u003c\/p\u003e\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBiotech-born protein\u003cbr\u003e\u003cspan\u003eMEETS\u003c\/span\u003e powerful, plant-\u003cbr\u003ebased nutrients\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free\u003cbr\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003cbr\u003eCruelty Free\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Pink Pomelo A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality. \u003c\/li\u003e\n\u003cli\u003e Phospholipids Derived from natural soybeans to help fight frizz and protect against humidity. \u003c\/li\u003e\n\u003cli\u003e Gotu Kola A multitasking Indian herb that promotes strength, smoothness, and luster. \u003c\/li\u003e\n\u003cli\u003e Specialty Lipopeptide Eliminates and controls frizz with humidity-blocking technology for all hair types. \u003c\/li\u003e\n\u003cli\u003e Rice Protein, Tara Tree Fruit Extract, and Sunflower Sprout Helps protects against color fading and distorting and the drying, damaging effects of UV\/solar exposure. \u003c\/li\u003e\n\u003cli\u003e Chia Seed and Green Tea Leaf Extract Provides anti-pollution protection against the drying and damaging effects of environmental pollutants and free radicals. \u003c\/li\u003e\n\u003c\/ul\u003e Full Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA restorative blend of herbs, fruit, and citrus incorporating soothing lavender and fresh mint essential oils.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003c\/p\u003e\u003cp\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eApply a quarter-size amount of Un-frizz Cream to damp hair from roots to ends. Shake Frizz Block well and spray liberally and evenly throughout hair. Blow dry for a smooth finish. Heat is required to activate Frizz Block Spray benefits.\u003c\/p\u003e\u003cp\u003eUsage\u003c\/p\u003e\u003cp\u003eDaily or as needed\u003c\/p\u003e\u003cp\u003eTexture\u003c\/p\u003e\u003cp\u003eFrizz Block: A lightweight, milky microemulsion mist.\u003c\/p\u003e\u003cp\u003eUn-Frizz Cream: Rich, nourishing cream that instantly melts into hair with no residue\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":58156741263526,"sku":"ultimate-anti-frizz-duo","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/7490\/9606\/files\/801172383_virtue-labs-5461cc45106b175786167bc2.jpg?v=1794476743"},{"product_id":"volume-shine-kit","title":"Volume \u0026 Shine Kit","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003ePromises\u003c\/span\u003e\u003cspan\u003eKept.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eResults \u003c\/span\u003e\u003cspan\u003eDelivered.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHair \u003c\/span\u003e\u003cspan\u003eHealed.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e87%\u003c\/span\u003eof women said their hair had more body*\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e86%\u003c\/span\u003eof women said their hair looked fuller.*\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e100%\u003c\/span\u003eof women said their hair was immediately shinier**\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e94%\u003c\/span\u003eof women felt their hair looked repaired after one use**\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e100%\u003c\/span\u003eof women felt this product did not leave hair greasy or weighed down after 1 week of use**\u003c\/p\u003e\u003cp\u003e*Consumer Perception Study of 55 women who used Full Shampoo and\u003cbr\u003eConditioner for 1 weeks (7 uses).\u003c\/p\u003e\u003cp\u003e**Consumer perception study conducted on 50 respondents immediately,\u003cbr\u003eafter 8 hours, 3 days and 1 week of Healing Oil usage.\u003c\/p\u003e\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBiotech-born protein\u003cbr\u003e\u003cspan\u003eMEETS\u003c\/span\u003e powerful, plant-\u003cbr\u003ebased nutrients\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free\u003cbr\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003cbr\u003eCruelty Free\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Phospholipids Molecules derived from natural soybeans that help fight frizz and protect against humidity. \u003c\/li\u003e\n\u003cli\u003e Pink Pomelo Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair. \u003c\/li\u003e\n\u003cli\u003e Artichoke Leaf A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle. \u003c\/li\u003e\n\u003cli\u003e Tocopherol This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UVlight or pollution. \u003c\/li\u003e\n\u003cli\u003e Tahitian Gardenia Flower Extract Native to Western Polynesia, this botanical extract is a sacred and ageold remedy used to to strengthen weak and damaged hair. \u003c\/li\u003e\n\u003cli\u003e Kalahari Melon Seed Oil Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss. \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eFull Shampoo \u0026amp; Conditioner: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.\u003c\/p\u003e\u003cp\u003eHealing Oil: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003c\/p\u003e\u003cp\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. Follow with conditioner.\u003c\/p\u003e\u003cp\u003eShake Healing Oil well before each use to mix key ingredients and activate the formula. Pump a few drops into hands and work throughout damp and\/or dry hair. Style as desired.\u003c\/p\u003e\u003cp\u003eUsage\u003c\/p\u003e\u003cp\u003eDaily or as needed\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":58156741296294,"sku":"volume-shine-kit","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/7490\/9606\/files\/801172399_virtue-labs-0e95555fa24d2fb758dd2241.jpg?v=1794476744"},{"product_id":"detox-restore-duo","title":"Detox + Restore Duo","description":"\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCharcoal Powder: \u003c\/strong\u003eExtracts oil and impurities for removal during shampooing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHops Extract: \u003c\/strong\u003eProvides a purifying and astringent effect on scalp.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCoconut Fatty Acid Blend: \u003c\/strong\u003eA blend of gentle cleansers derived from coconut oil that also have moisturizing benefits.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCystoseira Compressa Extract (Brown Algae): \u003c\/strong\u003eThis marine active is known to provide intensive repair and helps provide heat protection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAmaranthus Caudatus Seed Extract (Protein): \u003c\/strong\u003eThis plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBaobab Seed Oil: \u003c\/strong\u003eFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCynara Scolymus (Artichoke) Leaf Extract: \u003c\/strong\u003eThis natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eUse 1x week in place of regular shampoo \u0026amp; conditioner routine. Shampoo by massaging into scalp and rinsing thoroughly. After cleansing hair, remove excess water and apply a generous amount of Mask, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. \u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":58156741394598,"sku":"detox-restore-duo","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/7490\/9606\/files\/801172400_virtue-labs-cc51f693757748c9b4de1bbf.jpg?v=1794476745"},{"product_id":"virtue-best-sellers","title":"Healthy Hair Best Sellers Kit","description":"\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. 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